Change? Not So Good. 11.29.2006 | 2 Comment(s)

I'm really, really happy the Chemical Building downtown is being renovated and turned into a residential building. The Chemical Building is probably one of my absolute favorite buildings downtown. From its gorgeous red color, to the undulating wall of windows, this building if simply amazing.



However, I'm not crazy about the name change developers apparently felt was necessary to market the property. The Chemical Building is going to be known as the Alexa. Yeah, I just threw up a little bit, too. I mean, no disrespect here Developer/Marketing men & women, but...I mean...blech! I realize "The Chemical Building" isn't exactly the sexiest name, but it has a history of over 100 years. "The Alexa" sounds a bit contrived to me...a bit faux elitist.

I don't know, I realize my complaint is small potatoes, but some things should just be left alone.

By  Claire Nowak-Boyd, at 11:06 AM

Agreed agreed agreed!

I actually really like the name Chemical Building. Granted, I am also the kind of person who could stand there and watch the workings of the rolling mill of a steel mill every day.... But come on, a building this cool and distinctive and historic deserves to keep its cool, distinctive, historic name.

By  Urban Review, at 11:11 AM

Agreed as well. Same goes for 'The Georgian' rather than City Hospital. The names are part of the history and people need to respect that.

How long has it been officially I-64 but we still call it highway 40? These marketing folks need to understand we will continue using the old name anyway and attempting to change simply undermines efforts to market the property.