Dress You Up 11.28.2006 | 0 Comment(s)

I was watching Nightline last night and they had an interesting story about the holiday window displays in various NYC stores. The window displays were super elaborate, with animatronic characters and crazy themes. I wondered why displays like this aren't being done in St. Louis.

Macy's is doing Downtown and their DT store a huge service by jumpstarting their holiday window displays that Famous Barr let go, and I plan on seeing those window displays soon. But maybe next year they could give the City and region something to really talk about...a real draw for their store and in turn downtown.

There are so many creative people in St. Louis, I'd love it if Macy's tapped a few of them to plan some really fun and fantastic displays next year. Those same creative people probably can come up with some budget friendly ways to pull of the impossible too. And why stop at Christmas? Maybe having really unique and interesting window displays all year could draw more people to the downtown store? Maybe change the displays every quarter or something.

Why stop with Macy's? Maybe downtown retail stores could compete with each other and with Macy's to make their storefronts really come alive. I realize that it might be cost prohibitive for some stores, but still, can you imagine walking past store after store of really whimsical window displays? I think that would get people talking. It's a marketing gimmick for sure, but those gimmicks are what get people to your store.

The window display's in NYC have become tourist attractions...why can't that happen here?